The Real Challenge of Retail Category Management Begins After Defining

question 38

Essay

The real challenge of retail category management begins after defining the store's product assortment,and that is to develop a product-differentiation strategy.Give three possible retailing product-differentiation strategies.

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Definitions:

Renaissance Ideas

Concepts and philosophical foundations of the Renaissance, a period of rebirth in arts, culture, and intellectual pursuits, emphasizing humanism, individualism, and rediscovery of classical antiquity.

International Style

A style of 20th-century architecture associated with Le Corbusier, whose elegance of design came to influence the look of modern office buildings and skyscrapers.

Foreshortening

A technique used in perspective to create the illusion of an object receding strongly into the distance or background.

International Gothic

A style of 14th- and 15th-century painting begun by Simone Martini, who fused the French Gothic manner with Sienese art. This style appealed to the aristocracy because of its brilliant color, lavish costumes, intricate ornamentation, and themes involving splendid processions of knights and ladies.