The Appeal of Public Relations and Publicity Is Based on Three

question 133

Multiple Choice

The appeal of public relations and publicity is based on three distinctive qualities.These include ________,the ability to catch buyers off guard,and dramatization.

• A) invitation
• B) free
• C) high credibility
• D) exposure
• E) low cost

Learn the relationship between the marginal rate of substitution (MRS) and the slope of indifference curves.

Understand the economic rationale behind the shapes of indifference curves for different types of goods (perfect substitutes, perfect complements, inferior goods, normal goods, Giffen goods).

Differentiate between a budget constraint and an indifference curve in terms of what each represents.

Grasp the concept of optimal consumer choice and how it is determined on a graph.