In Assessing the Collective Impact of an IMC Program,the Marketer's

question 80

Multiple Choice

In assessing the collective impact of an IMC program,the marketer's overriding goal is to create the most effective and efficient communications program possible.The criterion of ________ is the proportion of the audience reached by each communication option employed,as well as how much overlap exists among communication options.

• A) coverage
• B) contribution
• C) commonality
• D) complementarity
• E) versatility

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Definitions:

Kinship Category

The classification used in anthropology and sociology to define social relationships based on blood relations, marriage, or adoption.

Primary Group

A small social group characterized by close, personal, and enduring relationships, often providing a sense of belonging and emotional support.

Adopted

A term referring to someone who has been legally taken into another's family and raised as their own child.

Emotional Bonds

The deep connections formed between individuals, often characterized by feelings of affection, loyalty, and love.