Formulating the Communications to Achieve the Desired Response Will Require

question 104

Multiple Choice

Formulating the communications to achieve the desired response will require solving three problems: message strategy,creative strategy,and ________.

• A) market-specific advertising
• B) media sources
• C) advertising
• D) transformational appeal
• E) message source

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Definitions:

Basic Drive

Fundamental motivational forces that drive behavior, such as hunger, thirst, sex, and avoidance of pain.

Personality Development

The growth and change in an individual’s character and behavioral traits over their lifespan.

Cattell

Raymond Cattell was a psychologist known for his research on personality theory and his development of the 16 Personality Factor (16PF) questionnaire.

Adolescence

The phase of both physical and psychological growth that typically happens between puberty and reaching the age of legal majority.