All Companies Need to Consider and Evaluate E-Marketing and E-Purchasing

question 83

Multiple Choice

All companies need to consider and evaluate e-marketing and e-purchasing opportunities.Visitors to a Web site will judge its performance on its ease of use and its physical attractiveness.Ease of use breaks down into three attributes: The Web site downloads quickly; the first page is easy to understand; and ________.

• A) the Web site interacts with the visitor in some manner
• B) the visitor finds it easy to order
• C) the visitor finds it easy to navigate to other pages that open quickly
• D) the visitor can easily see the product selected
• E) the visitor is entertained

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Definitions:

California Psychological Inventory

A self-report inventory created to assess interpersonal behavior and social interaction styles in individuals.

Minnesota Multiphasic Personality Inventory

A comprehensive psychological test that assesses personality traits and psychopathology, widely used in mental health.

Projective Test

A type of personality test in which a person responds to ambiguous stimuli, revealing hidden emotions and internal conflicts based on their projections.

Unconscious Thoughts

Thoughts and processes in the mind that occur without conscious awareness or control.