The Web Offers the Advantage of Contextual Placements

question 45

Multiple Choice

The Web offers the advantage of contextual placements.Marketers can buy ads from sites that are related to their offerings.An example of a contextual placement ad would be ________.

• A) Johnson and Johnson ads that appear when a consumer types in the term baby
• B) an ad for new cars when the user logs on to a Web site
• C) Johnson and Johnson ads that appear on a new car dealer's Web site
• D) new car ads that appear when the user types in the term baby
• E) ads for expensive yachts when the term bankruptcy is typed

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Definitions:

Multimedia Slides

Presentation slides that incorporate multiple forms of media, including text, images, audio, and video.

Visual Aid

An item or tool, such as a chart, graph, or image, used to supplement information and enhance understanding during a presentation.

Low-tech

Refers to technology that is simple or basic in nature, often requiring minimal or no electronic components to function.

Rapport

A positive relationship characterized by mutual understanding, trust, and empathy between individuals or groups.