We Find That 80% of the Consumers in the Total

question 128

Multiple Choice

We find that 80% of the consumers in the total market are aware of brand A,60% have tried it,and only 20% who have tried it are satisfied.This indicates that the communications program is effective in creating awareness,but the product fails to meet consumer ________.

• A) effect on complementary products
• B) purchase intent
• C) awareness
• D) interests
• E) expectations

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Definitions:

Lease

A contract for the possession and use of land or other property, including goods, on one side, and a recompense of rent or other income on the other; a conveyance to a person for life, or years, or at will in consideration of a return of rent or other recompense.

Economic Duress

A situation where a party is forced to enter into a contract under severe financial pressure, making the agreement voidable.

Gallium Arsenide

A compound of gallium and arsenic that is used in semiconductor devices, including integrated circuits and photovoltaic cells.

Monopoly

A market structure characterized by a single seller, offering a unique product or service without close substitutes, leading to control over pricing.