In Developing Effective Communications,the First Step That You Must Take

question 96

Multiple Choice

In developing effective communications,the first step that you must take is to identify your target audience.It is often useful to define target audience in terms of ________ and loyalty.

• A) exposure
• B) image
• C) reach
• D) usage
• E) none of the above

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Definitions:

Communication Process

The series of steps through which a message is transmitted from sender to receiver, including encoding, transmission, decoding, and feedback.

IMC Campaign

An Integrated Marketing Communications approach that ensures all forms of communications and messages are carefully linked together to achieve marketing goals.

Field of Experience

involves the background, knowledge, perceptions, and attitudes that individuals bring to a communication situation.

Marketing Activities

Actions or tasks related to promoting and selling products or services, including advertising, content marketing, and product development.