In Developing an Advertising Program,marketing Managers Can Make Five Major

question 59

Multiple Choice

In developing an advertising program,marketing managers can make five major decisions known as the five Ms.Which of the following is NOT one of the five Ms

• A) Mission
• B) Money
• C) Message
• D) Media
• E) Minimum

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Definitions:

Service

Activities or benefits provided by a company to its customers, aiming to satisfy their needs and create value.

Lamp

A device that produces light from electricity, typically used for illumination purposes in homes, offices, and outdoor spaces.

Inseparability

A characteristic of services indicating that they are produced and consumed at the same time, making the quality of service delivery directly linked to the service provider.

Co-Create

A collaborative process where consumers and companies work together to design, build, or develop new products or services.