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In Choosing the Proper Media to Carry the Message,advertisers Must

question 60

Multiple Choice

In choosing the proper media to carry the message,advertisers must decide on ________.


Definitions:

Cognitive

Pertaining to the mental actions or processes involved in acquiring knowledge, understanding through thought, experience, and the senses.

Social Structure

The organized pattern of social relationships and social institutions that together compose society.

Theoretical Perspective

A specific point of view in sociology and psychology, offering a distinct set of assumptions and methodologies for explaining phenomena.

Theory

A systematic and formalized expression of all previous observations that is predictive, explanatory in nature and can be tested.

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