A Creative Brief Is an Elaboration of the Positioning Statement

question 70

Multiple Choice

A creative brief is an elaboration of the positioning statement and includes such items as ________.

• A) key brand benefits
• B) detailed instructions for the director of the commercial
• C) detailed instructions for the print ads
• D) key actors to be used in the commercial
• E) none of the above

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Definitions:

Consideration

In contract law, consideration refers to something of value that is exchanged between parties entering into a contract, often seen as the reason or incentive for a party to enter into an agreement.

Comatose

A state of deep unconsciousness in which a person cannot be awakened; typically resulting from illness or injury.

Output Contracts

An agreement in which a producer agrees to sell all of a specific production to a buyer.

Good Faith

The honest intention to act without taking an unfair advantage over another party, often emphasized in contractual agreements and negotiations.