In Deciding on an Ad Budget,marketers Must Recognize That Consumer

question 2

Multiple Choice

In deciding on an ad budget,marketers must recognize that consumer response can be ________-shaped: An ad threshold effect exists where some positive amount of advertising is necessary before any sales impact can be detected,but sales increases eventually flatten out.

• A) T
• B) M
• C) S
• D) Y
• E) C

Understand the principles of delivering negative news in written communications.

Develop strategies for presenting bad news in a manner that maintains goodwill.

Identify the appropriate structure and components of a negative announcement.

Understand the importance of considering the audience’s perspective when conveying bad news.

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Definitions:

Neurotransmitter Levels

The concentration of chemicals in the brain that transmit signals across synapses between neurons, influencing mood, thought processes, and behavior.

Serotonin

A chemical messenger in the brain that promotes sensations of happiness and overall well-being.

Antidepressant Drugs

Medications prescribed to alleviate symptoms of depression by adjusting chemical imbalances in the brain neurotransmitters.

Vulnerable

The state of being open to harm, damage, or emotional hurt.