Examlex
In designing and evaluating an ad campaign,it is important to distinguish the message strategy or positioning of an ad from it creative strategy.To develop a message strategy,advertisers go through three steps.List and explain these three steps.
Mass Communication
The transmission of messages by a person or group through a device to a large audience.
Push/Pull Capabilities
The ability to influence or direct objects, individuals, or situations using a combination of factors to either attract (pull) or repel (push) them.
New Technologies
Recent developments in science and engineering that lead to the creation of innovative products or processes.
Multinational Media Corporations
Large companies that control a significant portion of the media industry across multiple countries, influencing culture and opinions on a global scale.
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