A Creative Brief Is an Elaboration of the Positioning Statement

question 70

Multiple Choice

A creative brief is an elaboration of the positioning statement and includes such items as ________.

• A) key brand benefits
• B) detailed instructions for the director of the commercial
• C) detailed instructions for the print ads
• D) key actors to be used in the commercial
• E) none of the above

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Definitions:

Good Y

A general term used to represent a specific product or commodity in economic models or discussions.

Demand Function

A mathematical representation that describes the relationship between the quantity of a good that consumers are willing and able to purchase at various prices, holding other factors constant.

Income Elasticity

A measure of how much the demand for a product changes in response to a change in consumers' income.

Income Elasticity

A measure of how the quantity demanded of a good or service changes in response to a change in consumer income.