A Company Has to Decide on How to Allocate Its

question 148

Multiple Choice

A company has to decide on how to allocate its advertising budget over space as well as over time.A company makes "spot buys" when it buys TV time in just a few markets or in regional editions of magazines.These markets are called ________.

• A) areas of dominant influence
• B) trading areas
• C) short-term marketing opportunities
• D) SMSA
• E) none of the above

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Definitions:

Representative Sample

A subset of a population that accurately reflects the members of the entire population.

Population of Interest

The complete set of individuals or elements who are the subject of study in a statistical analysis.

Hand-picked

Selected with great care or with particular criteria in mind.

T-statistic

A value used in statistical analysis that measures the size of the difference relative to the variation in a sample data set.