One of the Potential Disadvantages of Sponsorships Is That the Success

question 127

Multiple Choice

One of the potential disadvantages of sponsorships is that the success of an event can often ________ and some consumers may still resent the commercialization of events.

• A) attract unfavorable media attention
• B) be cancelled
• C) be illegal
• D) be unpredictable
• E) be unfavorable to the sponsor

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Definitions:

Agenda-Setting Theory

Explains that media have a large influence on audiences by choosing which stories to make prominent.

Public Opinion

The aggregate of individual attitudes or beliefs held by the adult population on particular issues, events, or public figures, often measured by surveys or polls.

News Media

The sector of the media that focuses on presenting current news to the public through various platforms, including newspapers, television, and the internet.

AVE

Advertising Value Equivalency, a metric used in public relations to measure the benefit to a client from media coverage that is equivalent to the cost of advertising.