One of the Criteria for Evaluating the Effectiveness of Your

question 49

Multiple Choice

One of the criteria for evaluating the effectiveness of your print campaign is the circulation of the physical units carrying the advertising.You have asked for more information from the ad agency.In fact,you have asked for the number of people with your target audience's characteristics who actually saw the ad.This is an example of ________.

• A) interactive marketing
• B) effective ad-exposed audience
• C) direct-response advertising
• D) effective audience
• E) all of the above

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Definitions:

Insurance Contract

A legally binding agreement between an insurer and the policyholder, specifying the claims which the insurer is legally required to pay in exchange for an initial payment, known as the premium.

Insurable Interest

A legitimate interest in ensuring the preservation or safety of an object or person, to the extent that loss or harm would result in financial loss or hardship.

Insurance Proceeds

Funds received from an insurance company as a payout for claims made under an insurance policy.

Life Insurance

A contract between an insurer and a policyholder where the insurer promises to pay a designated beneficiary a sum of money upon the death of the insured person.