Harley-Davidson's Entry into the Web for Their Parts and Accessory

question 21

Multiple Choice

Harley-Davidson's entry into the Web for their parts and accessory business called for them to "protect" their retailers by referring customers to the local Harley-Davidson dealer.One additional strategy available to firms wishing to protect their channels of distribution yet capitalize on Internet sales is ________.

• A) offer fewer services to Web customers than retail customers
• B) offer online partners higher commission rates
• C) offer off-line partners higher commission rates
• D) sell identical brands/products
• E) do not allow customers to order through the Web site

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Definitions:

Key Points

The main or most important ideas or elements of a discussion or topic.

Mnemonic Device

A tool that helps remember information, using patterns of letters, ideas, or associations.

Periodic Table

A tabular arrangement of the chemical elements, organized on the basis of their atomic numbers, electron configurations, and recurring chemical properties.

Element Categories

Classifications of elements based on shared properties or characteristics, typically found in the periodic table.