If a Full-Page,four-Color Ad in Newsweek Costs $200,000 and Newsweek's

question 45

Multiple Choice

If a full-page,four-color ad in Newsweek costs $200,000 and Newsweek's estimated readership is 3.1 million people,the cost of exposing the add to 1,000 people is approximately ________.

• A) $41
• B) $53
• C) $65
• D) $77
• E) $84

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Definitions:

Turnover

Occurs when employees quit or are fired and must be replaced by new employees.

Incentive System

A structured plan designed to motivate and encourage specific behaviors or actions among a group of people or employees.