When Consumers Respond to Such Questions as "What Is the Main

question 61

Multiple Choice

When consumers respond to such questions as "What is the main message you get from this ad" or "How does this ad make you feel" you are using what communication-effect research method

• A) Opinion testing
• B) Laboratory testing
• C) Portfolio testing
• D) Copy testing
• E) Consumer feedback method

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Definitions:

Japan

A country in East Asia known for its rich culture, history, and technological advancements.

India

A country in South Asia, known for its diverse culture, languages, and as the world's largest democracy.

Cross-Cultural

Relating to, involving, or comparing two or more different cultures or cultural areas.

Americans

Individuals who are citizens of the United States of America.