The Media Planner Needs to Know the Capacity of the Major

question 35

Essay

The media planner needs to know the capacity of the major advertising media types to deliver reach,frequency,and impact.Media planners make their choices by considering what variables

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Definitions:

Marginal Social Benefit

The additional benefit to society resulting from the production or consumption of one more unit of a good or service.

Pollution

The contamination of the natural environment by harmful substances or energies, often resulting from human activities.

Efficient

The condition in which resources are allocated in a way that maximizes the net benefit to society or achieves an optimal outcome where no one can be made better off without making someone else worse off.

Beneficiaries

Individuals or groups that receive benefits or advantages from something, especially from a trust, insurance policy, or will.