The Original and Oldest Form of Direct Marketing Is the Field

question 44

Essay

The original and oldest form of direct marketing is the field sales call.No one debates the importance of the sales force in its marketing program.However,the term sales representative covers a broad range of positions,tasks,and responsibilities.List and briefly describe each of the positions.

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Definitions:

Lawsuits

Legal actions or proceedings brought by one party against another for enforcing or defending a legal right.

Known Liabilities

Obligations or debts of a business that are quantifiable and for which the entity is certain about the amount and timing of payment.

Times Interest Earned Ratio

A financial metric that measures a company's ability to meet its interest obligations based on its current earnings.

Interest Expense

Interest expense is the cost incurred by an entity for borrowed funds over a period of time.