The Web Offers the Advantage of Contextual Placements

question 45

Multiple Choice

The Web offers the advantage of contextual placements.Marketers can buy ads from sites that are related to their offerings.An example of a contextual placement ad would be ________.

• A) Johnson and Johnson ads that appear when a consumer types in the term baby
• B) an ad for new cars when the user logs on to a Web site
• C) Johnson and Johnson ads that appear on a new car dealer's Web site
• D) new car ads that appear when the user types in the term baby
• E) ads for expensive yachts when the term bankruptcy is typed

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Definitions:

Property Taxes

Taxes levied by local government on real property (land and buildings), based on assessed value, to fund municipal services like schools, roads, and public works.

Cost of Living

A measure of the average cost necessary to cover basic expenses such as housing, food, taxes, and healthcare in a certain place and time.

Consumer Expenditure Survey

A statistical survey that collects information on the spending habits, income, and demographic characteristics of consumers.

Consumer Confidence Index

A measure of the overall degree of confidence individuals have in the economic situation and their personal financial situation.