Direct Marketers Seek a Measurable Response,typically a Customer Order

question 61

Multiple Choice

Direct marketers seek a measurable response,typically a customer order.This is sometimes called ________.

• A) benchmarking
• B) direct marketing
• C) first-time ordering
• D) direct-order marketing
• E) direct-access marketing

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Definitions:

Fixed Cost Elements

Costs that do not change with the level of production or sales activity within a certain range or over a certain period.

Telephone Costs

Expenses related to the usage of telecommunication services by a business, categorized as utility expenses and recorded in the income statement.

Margin Of Safety

The difference between actual or projected sales and the break-even point, measuring operational risk and efficiency.

Fixed Costs

Costs that do not change with the level of production or sales activities, such as rent, salaries, and insurance.