An Important Guideline to Be Followed in Conducting an E-Mail

question 60

Multiple Choice

An important guideline to be followed in conducting an e-mail campaign is to ________.

• A) personalize the e-mail with the subscriber's first and last name
• B) make the consumer the same offering as in your direct-mail campaign
• C) make it difficult for the consumer to "unsubscribe" from your list
• D) update your e-mail lists once or twice a year
• E) offer something the customer could not get via direct mail