In Constructing an Effective Direct-Mail Campaign,marketers Must Decide on Their

question 32

Multiple Choice

In constructing an effective direct-mail campaign,marketers must decide on their objectives,target markets,and prospects; offer elements; means of testing the campaign; and ________.

• A) measures of campaign success
• B) advertising campaign
• C) sales promotions
• D) salespeople's input
• E) management's input

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Definitions:

Individual Members

Persons belonging to a group or organization, each with unique attributes and contributions, as distinct from collective entities.

Decision-making Meetings

Meetings specifically convened to discuss issues and make choices or determinations about future actions.

Persuade

To persuade an individual to adopt a certain belief or take a specific action by using logic or discussion.

Analyze

Examine in detail for the purpose of explanation and interpretation.