Clearly All Companies Need to Consider and Evaluate E-Marketing and E-Purchasing

question 99

Essay

Clearly all companies need to consider and evaluate e-marketing and e-purchasing opportunities.A key challenge is designing a site that is attractive on first viewing and interesting enough to encourage repeat visits.Rayport and Jaworski have proposed that effective Web sites feature seven design elements that they call the 7Cs.List each of these Cs.

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Definitions:

Medium-Grade Quality

Describes products or materials that meet a standard of performance or durability that is considered average or moderate in comparison to others.

Breach of Warranty

The failure to fulfill the terms of a promise, guarantee, or warranty in a contract, leading to potential legal action for damages.

Repossesses

The act of a lender or seller taking back property when the borrower fails to make payments as agreed.

Prior Claim

A right or claim that takes precedence over others, having seniority in time or order of obligation.