Some of the Public and Ethical Issues in Direct Marketing

question 107

Multiple Choice

Some of the public and ethical issues in direct marketing include irritation,unfairness,deception and fraud,and ________.

• A) invasion of privacy
• B) smoothness of the commercials
• C) phone calls at the dinner hour
• D) prying on the less sophisticated
• E) downright illegal activities

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Definitions:

Displayed

Shown or exhibited, often in a public or visible manner.

Tenets

Fundamental beliefs or principles that form the basis for a system of belief or actions.

Marxism

A socio-economic theory proposed by Karl Marx, advocating for class struggle and proletarian revolution to overthrow capitalism and achieve a classless society.

Darwinism

A theory of biological evolution developed by Charles Darwin, emphasizing natural selection as the primary mechanism for evolution.