Customer Needs and Wants Are the Logical Place to Start

question 104

Essay

Customer needs and wants are the logical place to start the search for new product ideas.Identify four ways a company can draw new ideas from its customers.

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Definitions:

Lipids

A group of naturally occurring molecules that include fats, waxes, sterols, fat-soluble vitamins (such as vitamins A, D, E, and K), monoglycerides, diglycerides, triglycerides, phospholipids, and others.

Carbohydrates

Organic compounds occurring in foods and living tissues, including sugars, starch, and cellulose, which provide energy or contribute to structure.

Lymph

A body fluid formed within the tissue spaces and circulated throughout the body.

Glucose

A simple sugar that serves as the main source of energy for the body's cells.