When Tide Introduces a New Fragrance of Laundry Detergent,some Consumers

question 44

Multiple Choice

When Tide introduces a new fragrance of laundry detergent,some consumers who buy the new fragrance switch from other Tide variants,as opposed to from other brands.The income lost on the other Tide variants is called ________.

• A) dragalong income
• B) incremental income
• C) disruptive income
• D) intrinsic income
• E) cannibalized income

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Definitions:

Terminal Illness

A disease or condition that is incurable and expected to lead to the death of the patient within a relatively short period.

Elderly Patient

An individual of advanced age, often defined as someone 65 years or older, receiving medical care or treatment.

Verbal Communication

The use of spoken words to convey messages, thoughts, or information between individuals.

Pitch

A term often used in music and acoustics to describe the perceived frequency of a sound, affecting how high or low it sounds.