Most Established Companies Focus on ________ When It Comes to Innovation

question 118

Multiple Choice

Most established companies focus on ________ when it comes to innovation.

• A) incremental innovation
• B) continuous innovation
• C) everyday innovation
• D) demand innovation
• E) competitive innovation

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Definitions:

Service Dominant Logic

A perspective that sees service, rather than goods, as the fundamental basis of exchange and views all economic activity as service.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized as product, price, place, and promotion.