Five Characteristics Influence the Rate of Adoption of an Innovation

question 116

Multiple Choice

Five characteristics influence the rate of adoption of an innovation.One of these is ________.

• A) marketing expertise
• B) relative advantage
• C) packaging
• D) government regulations
• E) all of the above

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Definitions:

Installments

Payments divided into smaller, manageable parts over a set period, allowing for the purchase of goods or repayment of loans.

Truth in Lending Act

A U.S. federal law designed to promote informed use of consumer credit by requiring disclosures about its terms and cost.

Discretion

The quality of behaving or speaking in such a way as to avoid causing offense or revealing confidential information.

Certified Check

A payer’s check written and signed by the payer, which is stamped “certified” by the bank. The bank has already drawn money from the payer’s account to guarantee that the check will be paid.