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In choosing rollout markets, the major criteria are market potential, the company's local reputation, the cost of filling the pipeline, the cost of communication media, the influence of the area on other areas, and competitive penetration.
Conditioned Response
A learned response to a previously neutral stimulus that becomes elicited by the stimulus after repeated associations with an unconditioned stimulus.
Lemon Juice
A citrus liquid obtained from lemons, used primarily for its flavoring and culinary properties, notable for its high vitamin C content.
Second-Order Conditioning
A form of learning in which a neutral stimulus is first made meaningful through classical conditioning. Then, that stimulus (the CS) is paired with a new, neutral stimulus until the new stimulus also elicits the conditioned response.
CS-US Relationship
The association between the conditioned stimulus (CS) and the unconditioned stimulus (US) in classical conditioning, leading to a learned response.
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