Your Company Has Brought in 25 Consumers Identified as Innovators

question 72

Multiple Choice

Your company has brought in 25 consumers identified as innovators and/or heavy users of its products and is observing them as they use your new product.This test is intended to expose unanticipated problems of safety and servicing and to alert you to customer training and servicing requirements.In marketing terms,this is called ________.

• A) design testing
• B) alpha testing
• C) product testing
• D) regional testing
• E) beta testing

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Definitions:

Plant Managers

Individuals responsible for overseeing all operations within a manufacturing facility, including production, staff management, and adherence to safety standards.

Cost Center

A department or unit within a business where costs are incurred, but which does not directly generate revenue.

Actual Costs

The true, realized expenses incurred during the production of goods or services, as opposed to estimated or projected costs.

Decentralized Operations

is an organizational structure where decision-making and operational responsibilities are delegated to individual departments or locations.