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A GO-error occurs when the company permits a poor idea to move into development and commercialization.Identify the three kinds of product failure that result from GO-errors.
Habituation
The process where an organism becomes less responsive to a stimulus after repeated exposure.
Behavioral Contrast
A phenomenon where the rate of response varies according to the reinforcement conditions of another behavior.
Sensitization
An increased response to a stimulus following repeated exposures to it.
Habituation
A psychological process where there is a decrease in response to a stimulus after being repeatedly exposed to it.
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