When Forces for Global Integration Are Low and Forces for National

question 87

Multiple Choice

When forces for global integration are low and forces for national responsiveness are high,a strategy that ________ makes sense.

• A) treats the world as a single market
• B) views the marketplace as completely homogeneous
• C) treats the world as a portfolio of national opportunities
• D) standardizes all elements of the marketing mix
• E) none of the above

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Definitions:

Overqualified

A term used to describe an individual whose education, experience, or skills exceed the requirements for a particular job position.

Employment-At-Will

A legal doctrine stating that an employment relationship can be terminated at any time by either the employer or the employee, for any reason that is not illegal.

Legal Remedies

Actions available through the court system to enforce a right, impose penalties, or grant relief to the harmed party.

Progressive Discipline

A method of employee discipline that applies increasingly severe penalties for repeated offenses.