Companies Can Run the Same Marketing Communications Programs as Used

question 140

Multiple Choice

Companies can run the same marketing communications programs as used in the home market or change them for each local market,a process called ________.

• A) product communications
• B) brand communications
• C) dual adaptation
• D) marketing communications
• E) communication adaptation

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Definitions:

Internal Company Newsletters

Publications produced by an organization to communicate news, updates, and other relevant information to its employees.

Internal Process

The procedures and activities within an organization that contribute to the production of goods or delivery of services.

Planning Sessions

Structured meetings where organizational goals are set, strategies are developed, and key actions are planned.

Workshops

A training or development program where participants are engaged in intensive discussion and activity on a particular subject or project.