When Forces for Global Integration Are High and Forces for National

question 127

Multiple Choice

When forces for global integration are high and forces for national responsiveness are weak,a strategy that ________ makes sense.

• A) segments consumers on a regional basis
• B) tailors the product on a city-by-city basis
• C) treats the world as a heterogeneous market
• D) treats the world as a single market
• E) customizes marketing messages to each region of the world

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Definitions:

Overestimate

To estimate something to be greater, larger, or more important than it actually is.

Self-Actualization

The realization of one's potential and the development of self-awareness and personal growth.

Unconditional Positive Regard

An attitude of total acceptance and support towards another person, regardless of what they say or do, often considered important in therapeutic settings.

Empathy

The ability to understand and share the feelings of another person from their point of view.