Companies Can Run the Same Marketing Communications Programs as Used

question 140

True/False

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called communication adaptation.

---

Definitions:

Project Management Tool

A software or system designed to assist in planning, organizing, and managing resources to achieve project goals and objectives.

After-Action Review

A structured review or debrief process for analyzing what happened, why it happened, and how it can be done better by the participants and those responsible for the project or event.

Control Process

A systematic effort to set performance standards, measure performance, and take corrective action as needed.

Balanced Scorecard

A strategic planning and management system used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.