James Franks Works Out of Miami and Buys Locally Produced

question 44

Multiple Choice

James Franks works out of Miami and buys locally produced manufacturer's products and sells them abroad,mainly to Caribbean nations.Mr.Franks is ________.

• A) a domestic-based export merchant
• B) a domestic-based export agent
• C) a cooperative organization
• D) an export-management company
• E) indirect exporting

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Definitions:

Hierarchy of Effects

A model that outlines the sequential steps consumers typically go through in their purchasing decisions, from awareness to action.

CoolMax

A brand of fabric known for its moisture-wicking properties, designed to keep the body cool and dry by drawing sweat away from the skin.

DuPont

A science and technology company that was originally founded in 1802 as a gunpowder mill and has since diversified into various sectors including materials, chemicals, and healthcare.

Trial Stage

A phase in the product adoption process where consumers first use a product on a limited basis to assess its value.