Examlex
Discuss three disadvantages of standardizing the marketing mix worldwide.
Distribution Density
Refers to the number of places or outlets a product is available to consumers within a specific area.
Intensive Distribution
A level of distribution density whereby a firm tries to place its products and services in as many outlets as possible.
Administered Vertical Marketing System
A coordinated marketing system among participants at different levels of the supply chain, managed by one dominant member without formal ownership.
Corporate Vertical Marketing System
A coordinated marketing strategy where a single company controls multiple levels of production, distribution, and sales within its supply chain.
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