Choosing the Right Goal or Objective for a Social Marketing

question 112

Multiple Choice

Choosing the right goal or objective for a social marketing program is critical.Some examples of the range of possible objectives include ________.

• A) cognitive campaigns, action campaigns, behavioral campaigns, value campaigns
• B) cognitive campaigns, behavioral campaigns, marketing campaigns, advertising campaigns
• C) cognitive campaigns, marketing campaigns, brand campaigns, value campaigns
• D) shock campaigns, marketing campaigns, brand campaigns, action campaigns
• E) behavioral campaigns, action campaigns, "shock" campaigns

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Definitions:

Territorialize

The action of establishing control or ownership over a specific physical area or concept, often to assert dominance or exclusivity.

Attributional Theory

A framework for understanding how individuals infer the causes of other people’s behavior, attributing it to either internal dispositions or external situations.

Overload Theory

A theory that suggests individuals experience stress or decreased performance when demands exceed their capacity to cope.

Drop Out College

The act of leaving a college or university before completing the intended degree or program of study.