Your Company Believes That Each Major Brand Should Be Run

question 91

Multiple Choice

Your company believes that each major brand should be run by a ________,consisting of key representatives from the major functions.

• A) brand-asset management team
• B) product teams
• C) market-management organization team
• D) market-centered organization team
• E) customer-management organization team

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Definitions:

Material Representations

Statements or assertions of fact that significantly influence the decision-making of another party in a legal agreement.

Innocent Misrepresentations

False statements made without fault regarding a material fact that induce someone into a contract.

Punitive Damages

are monetary compensations awarded in a lawsuit as a punishment to the defendant and to deter future similar acts.

Fraud

A deliberate deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.