A Contract Must Be in Writing to Be Enforceable If

question 1

True/False

A contract must be in writing to be enforceable if it makes performance possible only over a period of more than one year.​

Explain the difference between positioning statements and other types of strategic statements.

Recognize the role of consumer feedback in evaluating brand positioning.

Understand the concept of the ideal product and how it relates to consumer preferences.

Identify the factors that influence a product's position in the market.

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Definitions:

Causation

The act or process whereby one event, process, or state (a cause) leads to the production of another event, process, or state (an effect).

Positive Economic Statement

A statement that can be proved or disproved by reference to facts.

Normative Economic Statement

A subjective statement that expresses an opinion or a value judgment about what ought to be, rather than what is.

Can Be Verified

Indicates that a certain piece of information, claim, or data can be checked and confirmed for accuracy or truthfulness.