Which of the Following Statements Is Falseregarding Category Strategy

question 27

Multiple Choice

Which of the following statements is Falseregarding category strategy?

• A) Companies, in the future, will look beyond cost, quality and delivery as purchase category strategy goals.
• B) Companies will increasingly use value-focused sourcing approaches to evaluate how a supplier or group of suppliers may be utilized to gain competitive advantage for categories with high business impact.
• C) There will be increasing use of value chain mapping, data analytics to better understand industry trends, cost modeling and scenario planning techniques to develop, evaluate, and select from purchase category strategy alternatives.
• D) Establishing core competencies and capabilities has influenced the strategic planning process and category strategy development at most firms.
• E) Groups of suppliers (versus supply networks) will become an increasing focus of purchase category strategies.

Evaluate the effectiveness of IMC efforts using different types of feedback including sales data and customer responses.

Understand the complexity of reaching the right audience with marketing communications in a diversified media environment.

Comprehend the strategy and implications of promoting products through traditional media, including pharmaceutical advertising.

Grasp the AIDA model's stepwise process of attention, interest, desire, and action in marketing communications.

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Definitions:

Undisclosed Principal

A party in a contract whose identity is not revealed to the third party by the agent, allowing the principal to conduct transactions anonymously.

Limited Partners

Investors in a partnership who are not involved in the day-to-day management of the business and whose liability is limited to the amount they have invested.

Insanity

When a person cannot understand the nature or consequences of his acts.

Court Order

A formal declaration made by a court that mandates or forbids certain actions by one or more parties.