-Exhibit 16

question 31

Multiple Choice

-Exhibit 16.5 shows a Phillips curve. Beginning at point a, if fiscal or monetary policy is used to stimulate output and thereby reduce unemployment, the economy will move from _____

• A) point a to point b.
• B) point b to point a.
• C) point a to point c.
• D) point a to point d.
• E) point c to point d.

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Definitions:

Behavioral

Pertaining to the actions or reactions of persons or animals in response to external or internal stimuli.

Organizational Markets

Organizational markets involve the sale of goods and services between businesses or entities, as opposed to consumer markets which target individual consumers.

Prospects

Potential customers or clients who have expressed interest in a company's products or services or are deemed likely to do so.

Frequency Marketing

A marketing strategy that rewards customers for frequent purchases or engagements with a brand, encouraging loyalty.