Which of the Following Is an Example of an E-Marketplace

question 67

Multiple Choice

Which of the following is an example of an e-marketplace?

• A) An e-auction
• B) An internet service provider
• C) An e-distributor
• D) A uniform resource locator

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Definitions:

Portfolio Test

A method used in advertising and marketing to evaluate the effectiveness of different advertisements by presenting them together with other ads to consumers.

Test Ad

An advertisement designed to gauge the responses of targeted consumers before a full-fledged marketing campaign.

Evaluative Scales

Tools used to assess attitudes or preferences by measuring responses along a continuum, such as from strongly agree to strongly disagree.

Limited-Service Agency

A type of agency that offers a restricted range of services, typically specializing in one aspect of advertising or marketing.