A Local Grocer Groups His Customers into Specific Groups Based

question 37

True/False

A local grocer groups his customers into specific groups based on what products they buy and when they buy them. The grocer then schedules shipments of specific items based on these customer segments and offers different kinds of promotions to different customer groups. This is an example of customer relationship management.

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Definitions:

Correlation Coefficient

A statistical measure that calculates the strength and direction of a linear relationship between two quantitative variables.

Malaria

A disease caused by a plasmodium parasite, transmitted by the bite of infected mosquitoes.

Dewpoint

The temperature at which air must be cooled, at constant pressure and water vapor content, for it to reach saturation and produce dew.

Linear Regression

A statistical method used to model the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.