In the Context of the Innovation Matrix, _____ Are Decisions

question 80

Multiple Choice

In the context of the innovation matrix, _____ are decisions designed to take company strengths into new markets.

• A)transformational innovations
• B)retroactive innovations
• C)adjacent innovations
• D)core innovations

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Definitions:

Promotional Tool

A method or strategy used by businesses to communicate, inform, and persuade potential customers about their products or services.

Campaign

A coordinated series of activities or strategies designed to achieve a specific goal, often used in marketing, political, or social contexts.

Promotional Activity

Initiatives undertaken by businesses to market their products or services to attract and engage customers, ranging from advertising to personal selling and beyond.

Off-Season

A period outside the peak times for certain activities, often characterized by fewer customers and lower prices.