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In the context of SWOT analysis, marketers can identify strengths and weaknesses by focusing on:
Intrinsic Value
Intrinsic value is the perceived or calculated true value of an asset, investment, or company, based on fundamental analysis rather than current market price.
Market Capitalization Rates
Often referred to simply as market cap, it represents the total market value of a company's outstanding shares.
Required Rate Of Return
The minimum return an investor expects to achieve by investing in a specific asset, considering the risk associated with the investment.
Dividends Per Share
The amount of dividends paid out to shareholders per share of a company's stock.
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